The Soba: Private Label story

The B2B agency founded by marketing and sales directors, designed to win you new business.

Meet the team

Seb Mackay
Marketing Director

Dan Campbell
Marketing Director

Mark Young
Sales Director

  • Seb is one half of the managing partner duo, and has held multiple senior end-to-end marketing roles. His copy and campaigns have marketed cybersecurity products to Fortune 500 companies and governments, newspaper advertising packages to SMEs, and conversational AI solutions to the world’s biggest BPOs, among many other things. 

    He has more than a decade in the trenches, where he’s managed and built teams and marketed international products across APAC, North America and EMEA. 

    Seb firmly believes in three things: that B2B marketing doesn’t need to be boring; copywriting should sell; and that even numbers are superior to odd ones.

  • Dan is the other half of the managing partner team. He’s marketed FMCG and luxury items, as well as designing in-person experiences for household brands.

    With 10 years of marketing and experience at businesses including Unilever and Reach plc, Dan has spent his career actively trying to experience as much of the industry as he can while staying true to his core skillset of telling engaging product stories and delivering quality campaigns. He’s managed brands and product launches across the UK and worldwide, and lives by just two principles: people shop emotionally and justify rationally, and Iggy Pop is not a real punk. Sorry.

  • Mark as more than 30 years of experience in sales and business development. He calls himself a ‘new biz lifer’ but we prefer to call him the ‘new biz Jesus’.

    He’s delivered sales and sales training to O2, Virgin Atlantic, Apple Music, ODEON Cinemas, and Lloyd’s Banking Group (there are more but you’d be here all day).

    Above all else, Mark believes in picking up the phone and selling directly - which is one of the things he’ll do for you.

We’re big believers that origin stories don’t have to be boring or predictable.

On a trip to the local ramen shop, we came up with a simple concept: bottle what makes us great marketers and ship it out to B2B businesses across the land, so they could tap into our creativity and experience to make their business stand out from the crowd.

We called it Soba: Private Label.

Soba is a core ingredient in Japanese cooking that’s well known for its adaptability. Because it’s handmade (and still is, to this day) it’s built on a foundation of care and expertise.

Private Label is drawn from a rich history going back as far as the 1800s, when retailers purchased premium products from suppliers to sell under their own brand.

Adaptability, care, and expertise meet exclusivity and premium quality to create Soba: Private Label.

Get in touch

Get in touch with us directly by emailing seb@soba.agency.