Marketing and sales that win you new business.
Marketing that delivers qualified leads, and sales that turns those leads into paying customers.
Marketing and lead generation,
designed for your budget.
Need to generate new business without breaking the bank? This is the answer you’ve been looking for.
We’ve partnered with The Humaneers to bring you a complete marketing and sales solution to solve your lead generation and new business challenges for good.
By combining director-level marketing across strategy, budgeting, and implementation, with expert sales methodology and direct outreach, you benefit from lead generation, qualification and closure.
The combined service adjusts to fit your business’ needs and budget, while ensuring you have new business and leads coming through the door.
The process we take you through is simple:
We implement a lead generation strategy
We launch lead generation across white papers, webinars, email marketing, and LinkedIn
We qualify and nurture those leads
We call those leads, book you meetings, and close the deal.
So, if you need new business and are looking for the job to be done properly, you’ve come to the right place.
Lead generation that gets you new business.
Marketing services
Marketing strategy
Your marketing strategy will detail your target customers and how best to reach them, analyse your competitors, and define your position in the industry. It will propose the most effective channels, messaging, and tactics to sell your product or service, and meet your business’ short and long-term goals.
Email marketing
The backbone of your business outreach, and one of your most effective sales tools - on average, every pound spent on email marketing yields a return of £43. Nurture leads, engage your audience, and make direct sales with a regular cadence of email outreach and newsletters.
LinkedIn marketing
Maintaining an active LinkedIn presence is an essential part of the B2B sales cycle. We’ll create engaging content for your business and senior leadership team that shows off insight and demonstrates the value you offer to your customers.
Direct sales services
Sales proposition development
Your sales proposition is a crucial part of making your customers want to buy from you and making sure you stand out in the market - so potential customers know you’re the number one choice for them.
New business pitching
A deal isn’t closed until the contract is signed. Our expert pitching support offers you extra firepower, and vastly improved closure rates.
Cold calling and direct sales outreach
Sometimes the best route to a sale is simply picking up the phone and calling your ideal prospect. Our cold calling services bring 30 years of experience to your business, with a proven track record of winning meetings.
Sales CRM
A well-maintained sales CRM is the most effective way to keep on top of leads and opportunities. If you don’t have one, we’ll implement it for you, and if you do have one, we’ll make sure you’re getting your money’s worth and that it’s working for you.
Sales training
Sales is hard work and the right kind of training can be even harder to find. Our sales experts will train your team in prospecting, client management, direct outreach, cold calling, and closing deals.
Representation at events and conferences
Turn events and conferences into lead generation and sales opportunities, by deploying our sales team as representatives of your business - either on their own, or in tandem with your own team.
Content marketing
Quality content marketing not only informs your target customers, but influences them to buy from you. On average, customers review 7-10 pieces of content before making a purchase decision, making it a key component of your ongoing strategy.
Website, product, and sales copy
Often overlooked, copy is perhaps the most powerful tool in your business’ armoury. Statistics show that every pound spent on copy can produce up to £20 in revenue, and well-written product descriptions can lead to a 55% increase in purchase.
The winning formula, refined over 30 years.
You get ownership of your sales and marketing as fast as possible. We use our skills to get hold of the right contacts, warm them up, and then pass them onto you (though we also offer a full end-to-end service, too).
Our approach is non-salesy, grown-up, experienced, and straightforward. We don’t waste your time, and get you results as quickly as we possibly can.
Where the average for reaching decision-makers is 7 attempts, our track record shows we can get that down to as few as 3.
Your account is always switched on with marketing and sales happening most days.
When your campaigns are going great, then we won’t try to fix what isn’t broken - but if not, we’ll act fast to talk you through the changes needed to improve results.
Our method gains our clients between 3 and 10 leads per month on average, and this partnership means we’re part of your team - and here whenever you need us.
This includes:
Defining the target audience
Creating buyer personas
Crafting compelling content
Developing your marketing strategy
Optimising your website and landing pages
Implementing / optimising lead capture forms
Deploying multi-channel marketing
Engaging in LinkedIn marketing
Campaigns toolkit
The campaign toolkit is your bible for personalised follow ups.
Communication that builds relationships quickly is key to success. Your campaign toolkit enables quick and efficient follow ups that deliver real results.
We’ll create:
A one-page introduction to your business
Consistent and interesting case studies
Email marketing
Scoring and qualifying leads
Sales handoff
Closing the sale
Post-sales engagement
Measuring and analysing
Optimising and going again
How we build your pipeline
Your pipeline is built carefully and systematically, and involves:
Cold calling
Email marketing
LinkedIn marketing
Ongoing network contact
Meet your team
We’re a team of two ex-Marketing Directors (with more 10 years in the bag each) and a sales expert, with more than 30 year’s experience.
Between the three of us, we’ve held senior-level roles, and provided sales and marketing expertise to, Unilever, YouGov, Reach plc, Lego, NDL Group, and more.
Our work has won business from Fortune 500 companies, governments, BPOs, and ordinary consumers in the UK, North America, Europe, and Asia.
We’ve marketed and sold everything from cybersecurity to professional services, generating hundreds of thousands of pounds in revenue and building brands into category leaders.
Seb Mackay - Marketing Director
Email: seb@soba.agency
Dan Campbell - Marketing Director
Email: dan@soba.agency
John Lyons - Business Development
Email: john@soba.agency
Five star reviews
Get in touch
Whatever your marketing challenges, we’re here to help.
Get in touch with us directly at seb@soba.agency, and we’ll respond to you within 24 hours.